THE ADVANCE OF AVATAR
The heavy metal-n’-roll dark madcap visionaries collectively known as AVATAR didn’t pick their moniker by accident. An “avatar” is defined as either a manifestation of a deity in bodily form or an icon representing a separate being in another realm. Both meanings perfectly describe the Swedish rock sensations, as they’ve built something larger than life.
Ambitious sorcerers of the highest order, AVATAR smash the boundaries between band, theater troupe, and cinematic masterminds, with a series of celebrated albums and videos, and the immersive world of Avatar Country, a fantastical land where metal rules supreme.
The band features Ibanez Artists Jonas Jarlsby and Tim Öhrström, and in 2020, they released their 8th album, a bold manifesto called Hunter Gatherer. The album furthers the reach of their always expanding dark roots. Songs like “A Secret Door,” “Colossus,” and “Age of Apes” are ready-made anthems for the modern age, each struggling for a collective meaning amidst the savagery of technology.
Check out the video for Avatar’s latest single, “Colossus.”